Japanese culture

Matcha is everywhere, and so is "cute." Here's how kawaii culture, real science, and Gen Z turned green tea into a global obsession — plus a matcha cookie recipe.

Discover the secrets of Shincha, Japan's acclaimed new crop tea. Explore its distinct features, flavors, and traditions. Learn what makes Shincha a must-try for tea lovers. Immerse yourself in the realm of this seasonal treasure right now!

Sapporo-based writer Graham Hill takes us on a one-hour walking tour through Osaka's coffee district — pour-over craft, Kiwi-influenced shops, art-house cafés, and Brooklyn Roasting in Namba.

Experience Balmuda's excellent coffee machine as Tokyo's design influence makes its way to the United States. This cutting-edge technology will enhance your coffee experience.

The definitive guide to swordsmith Kawashima Kazuki (川島一城) — 15th-generation bladesmith of Bizen Osafune. Philosophy, process, videos, and more.

Super Mario and green tea share a hometown! Watch our Yoshi Matcha Cookies video recipe + discover how Nintendo and matcha connect from Kyoto to LA and beyond.

Discover the art of Japan’s charcoal coffee roasting — where binchotan, far-infrared heat, and artisan skill create a deep, smooth, aromatic cup.

Five months, countless iterations, and your votes brought this matcha package to life—a fusion of washi(和紙), kiri(桐), and kinpaku(金箔). See the masterpiece you helped create.

A modern twist on tradition—Hojicha’s warm aroma meets creamy almond in the delicate Hojicha Almond Daifuku. Taste Japan’s comfort in every bite.

Step into Brooklyn’s ‘Little Tokyo’ where timeless Japanese craftsmanship meets sleek innovation—dashi, design, and dramatic ideas of intricate style collide in one unforgettable space…

Welcome to the famed History of Katana YouTube Channel—unlocking rare stories, epic blades, and what comes next. Curious? Dive into the reveal. Learn more.

Is Mikado just another café—or the soul of Japan’s coffee culture? Step inside and uncover the rich legacy brewed into every cup since 1948.

Delve into the enchanting world of Studio Ghibli films, Shinto traditions, and the calming ritual of Japanese green tea in this cultural exploration.

Yerba mate vs Japanese green tea: which drink gives the energy, antioxidants & ritual that fits your mood? Uncover the surprising truths—and taste the ritual.

Japanese vs Vietnamese green tea: discover which wins in flavor, culture, health—and why each sip tells a story. Which side will surprise you the most?

Discover how Japanese coffee masters blend tradition and innovation—delicious recipes, rare roasts, and brewing secrets you won’t find anywhere else. Dive in!

Discover how Japanese coffee culture blends artistry, tradition, and precision—from vintage kissaten to cutting‑edge third‑wave cafes. Intrigued?

Japanese Single Bevel vs. Chinese Cai Dao: Which blade reigns supreme? We compare sharpness, strength, and style to help you pick the right kitchen companion.

Immerse in Japan’s tea ceremonies! Discover how elegant flower arrangements entwine tradition and aesthetics, creating a serene harmony of beauty and ritual.

Curious about Japanese tea? Watch my candid livestream with tea blogger Neldon as we dive into matcha, myths, and winning global tea awards.

While most of Japan goes on holiday to enjoy spring festivals and travel during Golden Week, a different kind of energy buzzes across the country's tea fields. Find out more...

What do Kawaii culture and Japanese green tea have in common? More than you think! Discover how cuteness meets tradition in a delightful fusion of art and tea.

I am fortunate to interview Mr. Naotaka Ohashi (大橋直誉), who is the manager and the advisor at Sony's first-ever restaurant business that just opened on Jan 26 2025. Check out...

Experience Hojicha tea's delectable flavor and health advantages, as well as its unique roasting process, serving options, and cultural significance in Japan's tea heritage.

Discover the secrets of Japanese Damascus knives! Uncover their rich history, unique features, and the latest trends. Click to explore the art of Japanese knife-making!

Discover how a Japanese tea farm is tackling aging farmers. Their innovative approach ensures continuation of traditional farming methods.

Step into the world of Hokusai, where art meets the Way of Tea. Explore how his iconic views shaped Japan's tea culture. A sip of history awaits you...