About us
Our story
Our story started with a Japanese green tea called Issaku. Issaku was my favorite tea when I lived in Japan as a child.
The tea is grown in sugarcane soil and was my go-to souvenir from visits to Japan, as my American and Indian friends loved it. The tea is less bitter than other green teas on the market and was unavailable outside Japan.
When living in India, where I worked as a software engineer for HP, my friend asked me to get tea for their wedding. I had trouble ordering online and shipping logistics to ship the tea to India.
After numerous attempts, I picked up the phone and made an international call (back when those weren’t cheap!) to the farm, hoping they could ship the tea.
That experience inspired me to share this exceptional tea with others outside Japan.
Back in the USA, I introduced this exceptional tea to a broader audience. What began as a small venture in 2015 evolved into Japanese Green Tea Co., earning multiple Global Tea Championship awards.
As our journey grew, Miki, our Chief Branding Officer, joined the team, bringing a fresh, modern approach to our packaging and branding. Her innovative designs set our products apart and helped us cultivate a loyal community of tea and Japan lovers worldwide.
In 2020, we acquired ShizuokaTea.com, KagoshimaTea.com, and Green Tea Merchant. Green Tea Merchant was the first company to put Japanese green tea on the internet before anyone else in the industry by Mr. Kent Rhoads in 2000. We have been honored to continue Mr. Kent's legacy forward.
We then expanded into the world of coffee, launching Japanese Coffee Co., the first company to bring Sumiyaki (炭焼き) charcoal-roasted coffee to a global audience.
With a deep appreciation for Japanese artistry and tradition, we turned our attention to one of Japan’s most revered crafts: bladesmithing. Through Japanese Knife Co., we made handcrafted katana-style knives created by a renowned katana maker, available outside Japan for the first time.
Our journey continues as we uncover and share Japan’s hidden treasures—one sip, one blade, and one legacy at a time.
Welcome to Dream of Japan.
KIWAMI
Upholds the spirit of Japan with master craftsmanship and exceptional quality.
YUI
Improves wellness and mindfulness, enriching one’s quality of life.
YUTAKA
Inspires meaningful experiences by uniting the community or uplifting one’s sense of purpose.
Our three pillars
We are big believers in mindful, meaningful, and healthy product consumption. That’s why every store and product we represent is handpicked based on the following three values.
